Research commissioned by Matrix-port, and produced by FT Longitude, the specialist research and content marketing division of the Financial Times Group, has found that NFTs are of great interest to mass affluent and high-net-worth investors. Out of 945 respondents who have invested in digital currencies, bitcoin is most popular (69 per cent), followed by NFTs (45 per cent).
The most experienced digital asset investors are particularly keen to expand their exposure. Of those that are currently invested in NFTs (52 per cent of respondents overall), 63 per cent expect their investments to increase over the next three years.
New assets do not mean new investment principles
Backing the right start-up at this point will be tricky because of how young the sector is, but investment funds will be watching blockchain infrastructure closely. For enthusiastic newcomers to the digital asset market, universal principles still apply to which projects to back.
In the early days of any market, it is always best to invest in assets that can go the distance because they have solved a problem for customers, according to Goldberg: “Whether that customer is someone who wants a Store of Value asset, or someone who wants to get a loan originated from the blockchain or someone who wants a new crypto-enabled social network.”
Nearly half (48 per cent) of the investors in the Matrix-port Private Wealth in Digital Assets Study 2022, produced by FT Longitude, felt encouraged to invest more into the space by increasing use cases, such as NFT, GameFi, Web 3.0, Meta verse and payments.